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Changing an industry
New and sustainable industry standards won’t just pop up from nothing and from nowhere. It always starts with just an idea, a theory, a test. At NA‑KD we are always on the lookout for these ideas. Our flexible way of working makes it easy for us to partner up with smaller companies and entrepreneurs, maybe putting down their first order. Making them able to test their theories before they can scale them up for the rest of the industry.
On this page we have gathered a few innovations that we believe are worthy of some extra exposure. Some of these we are already working with today – others we hope to be working with in a sustainable tomorrow.
Shoes from apple waste
When life gives you apples… make trainers! Yeah, you read that right. Frumat‘s Apple Skin is a bio-based leather alternative created from the apple industry food waste. Mabel & Frumat developed this to answer both the local apple-waste issue and the growing demand for eco-friendly leather alternatives. With the help of Mabel & Frumat’s technology, we were able to create a range of sustainable sneakers.
Every year, over 22 million tons of plastics end up in the ocean. Zouri shoes decided to see this waste as a resource and do a little bit about it. We joined hands with Zouri and their shoes that are vegan, organic and with soles made from recycled ocean plastics. So far, Zouri has collected over 1000 kilos of trash from Portuguese beaches.
A sporty swimwear collection and tops made out SEAQUAL® YARN. This is a high quality 100% post-consumer recycled polyester yarn containing approximatley 10% upcycled Marine Plastic from SEAQUAL INITIATIVE and 90% recycled PET plastics. Upcycled polyester stops plastic waste like PET bottles and fishing nets from littering our beaches, oceans and landfills. Examples of products can be found here, here and here.
With Jeanologia, jeans are manufactured with up to 85% less chemicals in production, up to 98% less water use, and up to 79% less energy used.
To create a “used worn” look on the jeans, Jeanologia is using laser technology instead of traditional sandblasting, hand sanding and PP spray.
We recently started to work with vegetable dyed fabrics in Turkey. In this dying process, only waste from fruit and vegetable crops are used. Lemon, pomegranate, rose petals, lavender and walnut shells give colour to both denim and jersey.
The process requires 25% less water and creates an anti-allergenic garment. Find it in our webshop in the start of 2021!
Upcycling materials to new fab products
We are currently working with different innovators to identify ways of upcycling both textiles and different types of waste. Stay tuned for exciting news ahead!
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We are NA-KD
The hottest online brand bringing you the best in fashion and accessories from around the world. As our customer, you are at the heart of everything we do. From offering you new arrivals every day and free delivery and return, we aspire to provide you with the best online shopping experience. Born 2015 in Sweden, we are getting ready to take over the fashion world and prove that clothing can be affordable and on-trend. Working together closely with brand ambassadors and content creators from all over the world, we strive to show you the most updated, on-trend styles on all channels.
Our designs are made for you and give you the freedom to express yourself through fashion. As we know that fashion is not a necessity’ but part of your DNA, we ensure to always feature the latest trends with prices that won’t break the bank. Browse our wide selection of summer dresses, t-shirts, sweatshirts, knitwear, bikinis, swimsuits, and jeans from boyfriend to high waisted jeans to find your new favourite piece today. Add a final touch to your outfit with our jewelry and shoes to look fabulous no matter where you go.
Still looking for some outfit inspo? Our social channels are constantly updated with new content and styles that are in vogue. We love social media and we know you do, too! NA-KD is digitally native - we are born online and will continue to expand and improve in order to allow you a smooth shopping experience...every day and night. Our secret to success? Having incredibly dedicated, talented people in our team who work hard to offer you the hottest pieces in women’s fashion. Combined with close collaboration with some of the most sought-after influencers in the industry, we can go above and beyond for our followers.
But most importantly, we want you to feel comfortable with what you are wearing. Our styles are as unique as our followers, therefore we aim at providing you with anything from sparkly party dresses, dangling earrings and high heels to comfy joggers, hoodies, and sneakers. Develop the courage to stand out or decide to perfectly blend in, no matter what you do - we will provide you with the right outfit.
Find all your favourite fashion brands at NA-KD.com, such as Calvin Klein, Boohoo, Fila, Rut&Circle, Trendyol, Mango, Sisters Point and many more!
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