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Two girls with dresses
The NA‑KD Sustainability
Fashion fit for the future
We want future fashion to be grounded in equality, diversity and a deep respect for nature. To get there, we will use
our creativity, agility, lots of energy and an honest and open relationship with our customers.
Come with us on our journey:
We are on a path towards a more sustainable future. We have high goals, towards which we are racing at full
speed – hoping to set an example for the entire fashion industry.
Our key goals
50 %
50 %
80 %
100 %
reduction of absolute
emissions by 2030
compared to 2020.
reduction of emissions
per product (and service) sold by
2025 compared to 2020.
reduction from our
direct and indirect emissions
by 2025 compared to 2020.
organic, recycled or other lower
impact materials in
all our products by 2030.
80 %
50 %
Reach full supply
chain transparency for
80 %
of customers perceive
NA‑KD as "celebrating
diversity & inclusion".
of our business volume produced
in factories (tier 1) showing
high performance in social audits.
of our production by 2025.
of our turnover generated
from circular business models by 2030.
Learn more about our commitments:
Climate Action
Our customers want climate
action now and demand a more
sustainable approach.
We want to drive positive change in
both supply and demand for more
sustainable products.
The fashion industry needs to
shift to a circular model.
Diversity and
We will be a champion of diversity
and female empowerment in
Our value chain
sustainability commitments timeline
Learn more about how we work with sustainability:
We are dedicated to contributing to the United Nation’s Sustainable Development Goals. For the sake of our future and for all of us – but also because that’s the way we want to do business. Our sustainability work is a fundamental part of who we are.
  • SDG 5 – Gender Equality
  • SDG 8 – Decent Work and Economic Growth
  • SDG 12 – Responsible consumtion and production
  • SDG 13 – Climate action
  • SDG 17 – Partnerships for the goals
"Is NA-KD a sustainable brand?"
Apart from being one of the fastest-growing e-commerce brands in Europe, we also promise to do our utmost to be a better brand from a sustainability perspective. We are on a path to a more sustainable future and we have set high goals towards which we are racing at full speed. We want to do our part to make the fashion industry fit for the future. Follow our progress and learn more about how You can contribute here.
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