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Turn to nature New denim collection using natural clay-based dyes Shop collection
 
We all love denim, but its production demands a lot from our planet. So trying to reduce the impact of our new collection, we've turned to clay-based dye. Its more sustainable than the chemical processing of regular denim – using 70% less water and 35% less electricity. Plus, 100% of the waste water goes back to agriculture.
Each item from the collection is made from at least 95% organic cotton and because the colours come from nature, they're skin-friendly without harsh chemicals.
New colours The earthy colour palette is inspired by nature too – from sand and coral to moss.

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