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Inspired by the element of AIR Inspired by the elements, Danish fashion muse Josefine HJ has designed three exclusive Reborn collections that honour her love of nature. First up, the element of Air.
MADE WITH RECYCLED POLYESTER This collection is designed in part with recycled polyester. Made from plastic production leftovers and plastic waste, recycled polyester requires far fewer processing stages and energy usage. It’s use also makes sure that less plastic ends up in landfills or in nature.
“Being inspired by nature, it was important for me to use more sustainable materials in this collection.”
“I wanted to capture the power, the freedom and the flow of air. How we feel when the wind ruffles our hair or we watch the clouds pass by above us.”
MADE WITH ORGANIC COTTON It is also in part designed with organic cotton. Regular cotton is a very resource-heavy material – a t-shirt can end up using 2,500 litres of water. This is not the case with organic cotton which uses mostly rain water, no toxins and a more sustainable manufacturing process.
Josefine HJ @josefinehj Whether she’s dressing down in denim or up in sequins, Danish content creator Josefine HJ knows how to push the boundaries of fashion. On Instagram, her edgy, contemporary take on minimalism, unique creative vision and exotic travel adventures have earned her a loyal following. Us included.
